Purpose:

To set forth ethical guidelines related to Marketing, Publication, Community Outreach, Media Relations and Development Communications.

Definition:

A. “Public Communications” consists of, but is not limited to:

1. 1. 1. Utilization of print, billboard, radio, television, internet, and other paid advertising media;
      2. Media relations activity, the development and production of collateral materials;
      3. Communications material designed to support philanthropy; and
      4. Any other communications originating from JHARKHAND CANCER CENTRE  .

B. Educational materials produced by for specific patients about specific conditions, treatments, and procedures are not included under this policy. Such “patient education” materials are developed in accordance with the ethical values outlined below.

Policy:

 A. Jharkhand Cancer Centre   public communications activities serve to:

1. 1. 1. Inform the community of available services (e.g., health care, medicine and research);
      2. Alert the public to new discoveries and discuss the potential impact of those discoveries;
      3. Provide information valuable to aiding consumers in making sound healthcare choices and understanding major issues in health policy;
      4. Describe the value of  Jharkhand Cancer Centre   services and mission to elicit community support;
      5. Encourage public preference and support and describe newsworthy activities; and
      6. To promote the business objectives of the Medical Center.

B. All external communication will:

1. 1. 1. 1. Be fair and accurate;
         2. Be complete and make choices clear;
         3. Be consistent with Vanderbilt’s values and credo and conflict of interest policies;
         4. Be consistent with regulatory and accreditation requirements; and
         5. Protect patient confidentiality.

C. Submit all marketing, news, and public affairs communications to the Head of Marketing for review and approval before being implemented. Approval is based on adherence to  Jharkhand Cancer Centre  guidelines, detailed below. Persons not directly involved with the marketing, news, and public affairs communications plan under consideration are consulted as necessary.

Special Instructions:

1. 1. All communications are consistent with the established values as expressed in  JHARKHAND CANCER CENTRE   Mission and Vision statements.
   2. Communications promote the best interest of the public by enabling them to make an informed choice.
   3. Communications claims do not raise unrealistic expectations or make unjustified representations of favourable results. Statistical evidence, such as success rates and outcomes, is documented carefully and communicated carefully.
   4. Communications do not endorse the use of excessive, unnecessary, or unproved healthcare services.
   5. Communications are truthful, accurate, fair, and complete. Claims and coverage are not false, misleading, coercive, or insensitive to the health care needs of the public.
   6. The results of patient surveys or market research materials and research results and data are kept confidential and reported only in the aggregate unless the respondent approves other use.
   7. Communications should not refer to the deficiencies of a competitor. Objectively measure and fully substantiate any comparison with competitors.
   8. Communications that include cost information are accurate and complete.

Guiding Values:

Ethical Standards

Maintain high ethical standards in delivery of healthcare services through our team of compassionate professionals, who are focused on the needs of patients from our communities, regions, the nation and the world

Evidence Based Medicine

Adopt and deliver best practices through evidence based medicine as an integrated team of Super-disciplinary physicians, surgeons, scientists and allied health professionals.

Mutual Respect

Treat our patients, visitors, employees and other customers, with respect and dignity.

Continuous quality improvement

Continuously improve all systems, processes and procedures that support patient care, education and research.

Uncompromised patient safety

Patient needs and their safety comes first and we will make no compromise to patient safety.

Healthy work environment

Create a healthy work environment by encouragingteamwork, collaborative practices, personal responsibility and accountability, integrity, innovation, trust and communication amongst all our staff.

Education and Research

Aggressively promote education and research programs to improve patient care and to benefit society.

Social Responsibility

Focus on the healthcare needs of the community, provide affordable care and participate in welfare activities of the government.

Transparency

Practice openness in communication with all stakeholders.

The management of  JHARKHAND CANCER CENTRE   has defined the Mission, Vision and Quality Policy of the Hospital has been defined by  JHARKHAND CANCER CENTRE   ensuring that the quality policy:

• Is appropriate to the purpose and organizational goals of the organization
• Includes a commitment to comply with requirements and continuous improvement
• Provides a framework for establishing and reviewing quality objectives
• Is communicated to all employees of the organization and is understood at all levels in the organization
• Is periodically reviewed for continuing suitability